A powerful partnership
Our 2010 Exhibition will be a grand coalition of Tea & Coffee World Cup and Alles für den Gast-Wien. Together, Tea & Coffee World Cup and Gast-Wien offer the coffee and tea industries the complete package from manufacturing to beverage service!

Tea & Coffee World Cup Europe and Gast-Wien, one of the largest and most well established HoReCa shows in Europe, will take place simultaneously in adjacent halls at the Vienna, Messe, April 25 - 27, 2010. The two leading Trade Fairs in their fields, serving the same industries but in different sectors, will complement each other and add value to both exhibitor¹s and visitor¹s experiences.

Tea & Coffee World Cup Europe was a huge success in Vienna in 1994 and 1997. So by popular demand we are going back to the city at the crossroads of Europe; facing East, West, North and South. At the epicenter of Europe, Vienna is easily accessible to all, helping to guarantee a Pan European / Worldwide show.

Symposiums and Special Events!
There will be interactive events such as coffee and tea cuppings, contests such as latte art and barista competitions and coffee and tea product competitions, as well as educational seminars led by industry notables covering the latest developments and topical subjects, all designed to increase attendance by adding value to the visitors' experience.

Whether your business is well established or new to the trade, Tea & Coffee World Cup Europe will facilitate your company’s contacts, growth and prosperity. You’ll meet new customers, and business partners, and find more ways to profit in these dynamic industries. Exhibitors include suppliers of equipment, machinery, supplies and services; manufacturers of coffee and tea products; international exporters; importers of raw product; and industrial and specialty coffee roasters and tea packers. In short, Tea & Coffee World Cup Europe includes the entirety of the supply chain from bean or leaf to cup. Tea & Coffee Trade Journal and Alles für den Gast-Wien will ensure that roasters, tea packers, retail outlets, and others connected to the coffee and tea industries will be in Vienna for the show.

The Organizers that started it all.

Tea & Coffee World Cup Europe is brought to you by Tea & Coffee Trade Journal, published by Lockwood Publications. Founded in 1872, Lockwood is the publisher of Tea & Coffee Trade Journal, the industry’s largest, oldest, and most respected trade journals worldwide. Lockwood Publications is also well known as the organizer of Tea & Coffee World Cup Asia and Tea & Coffee World Cup Americas Exhibition and Symposium.

No other tea and coffee show has so much promotional ability. Tea & Coffee World Cup Europe is backed by the leading trade magazine for the coffee and tea industries, and is supported by a worldwide sales force, which calls on the entirety of the coffee and tea industries. Tea & Coffee World Cup has over 14 years of Trade Show Experience with shows in Europe, Asia and North America.

Alles für den Gast-Wien Exhibition
Gast-Wien is a long-established international HoReCa fair with 350 exhibitors which draws 17,000 visitors from all of Europe as well as from overseas. Visitors are the coffee and tea beverage buyers and equipment managers from the restaurant, hotel, retail, bar/café, and catering chains, both international and local.

The new coalition with the Gast-Wien Exhibition at the Vienna Messe April 24 - 27, 2010, will make Tea & Coffee World Cup Europe a broader experience for visitors and will bring thousands more of those visitors to exhibitor¹s booths.

EXHIBITION CONTACTS
For General Information, Contact: Alicia Riley Tel: +1 212 391 2060 Ext. 144 Fax: +1 212 827 0945 EMAIL: a.riley@teaandcoffee.net
(Exhibition Director) FRANK B. SCHÜTZE TEL: +49-30-645-7212 FAX: +49-30-6409-1350 EMAIL: f.schuetze@teaandcoffee.net (Benelux, Italy, Portugal, Spain, Northern Africa) JONATHAN W. BELL TEL: +33-563-41-35-90 FAX: +33-563-41-47-81 EMAIL: j.bell@teaandcoffee.net (Eastern North America) SCOTT ROGERS TEL: +1-212-391-2060 FAX: +1-212-827-0945 EMAIL: s.rogers@teaandcoffee.net (France) MARIE-CLAIRE ROUSSY TEL: +33-563-58-31-73 FAX: +33-563-58-90-96 EMAIL: mc.roussy@teaandcoffee.net	(Asia, Russia, Middle East, Eastern Europe) GLENN JOHN TEL: +66-2-255-6625 FAX: +66-2-655-2211 EMAIL: g.john@teaandcoffee.net (Austria, Switzerland, Southern Germany, U.K.) ROBERT LOCKWOOD SR. TEL: +1-212-391-2060 FAX: +1-212-827-0945 EMAIL: robert@teaandcoffee.net (North America, South America) FREDERICK LOCKWOOD TEL: +1-212-391-2060 FAX: +1-212-827-0945 EMAIL: f.lockwood@teaandcoffee.net (Alaska, Oregon, Washington, Western Canada) ROB LOCKWOOD JR. TEL: +1-212-391-2060 FAX: +1-212-827-0945 EMAIL: rob@teaandcoffee.net
(Western North America, Northern Germany, Scandinavia, South Eastern Europe, Southern Africa, Turkey, Greece, Egypt) EMERSON LEONARD TEL: +1-212-391-2060 FAX: +1-212-827-0945 EMAIL: e.leonard@teaandcoffee.net